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Feedback - Campaign Strategy Workbook
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Cutting the Issue
Stakeholders & Audiences
Pillars of Support & Identifying Targets
Identify Targets
Messages that Move Our Audience(s)
Mapping the Narrative Landscape
Spectrum of Support
Selecting Demands
Set a Course for Winning: Critical Pathway Analysis
Action Logic
Brainstorming Tactics
Sequencing Tactics for Escalation: Building a Campaign Calendar
Sequencing Tactics: Our Initial Campaign Timeline
Putting it Together: Our Campaign Theory of Change
Identify Points of Leverage
Messages that Move People
Demands
Plan to Win: Critical Pathway Analysis
Sequencing Tactics
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